Bachelor of Arts in Travel and Tourism Management
The Bachelor of Arts in Travel and Tourism Management is a professional undergraduate program that provides students with essential knowledge of travel operations, tourism planning, destination management, hospitality services, and aviation basics. The program prepares learners for careers in travel agencies, airlines, tour companies, hotels, and government tourism departments.
Programme Overview
Career Path
- Travel Agency & Tour Operations
- Aviation & Airport Services
- Tourism Management
- Hospitality & Events
- Entrepreneurship
Programme Outcomes
-
Tourism Knowledge
Understand global tourism trends, travel systems, tourism geography, and industry structures. -
Operational Skills
Gain practical skills in travel planning, ticketing, documentation, and tour packaging. -
Customer Service Excellence
Provide professional service, communication, and problem-solving in travel and tourism settings. -
Destination Expertise
Identify and promote major national and international tourist destinations. -
Tour Planning Ability
Design itineraries, package tours, and travel products effectively. -
Sales & Marketing Skills
Apply marketing strategies for tourism services, travel products, and hospitality businesses. -
Industry Readiness
Understand operations of travel agencies, airlines, airports, hotels, and tourism departments. -
Cultural & Global Awareness
Demonstrate knowledge of cultural diversity and ethical tourism practices. -
Teamwork & Leadership
Develop leadership qualities, teamwork abilities, and organisational skills. -
Entrepreneurial Confidence
Gain the knowledge to start travel agencies, tour companies, and tourism-based ventures.